Founded in 2007, RUFOUS has over fifteen years of expertise in coffee roasting and brewing.
The warm atmosphere and unique coffee flavors have made RUFOUS one of Taiwan’s most iconic coffee brands.
The logo, inspired by the dynamic visual of coffee beans rolling during roasting, incorporates this concept into the brand identity, symbolizing the spirit of coffee roasting and brewing. It reflects the brand’s motto, “The True Coffee Colour From Our In-Shop Roasting,” showcasing an uncompromising commitment to professionalism and self-expectation.
This also resonates with the warm ambiance of the store, always filled with the inviting scent of coffee.
