Urban Coffee Roaster (U.C.R.) is an award-winning Hong Kong specialty coffee brand founded in 2014. Grounded in direct trade, local fresh roasting, strict traceability, and sustainability, U.C.R. is dedicated to delivering the ultimate coffee experience.
World-class craftsmanship drives the brand, with Co-founder Gary Au achieving a double Hong Kong championship in 2024 and placing 6th globally at the World Coffee in Good Spirits Championship in 2025. Today, U.C.R. operates a state-of-the-art coffee bean roastery, 7 Hong Kong locations, and its first overseas branch in Tokyo.
Pioneering an «All-Inclusive» coffee culture, U.C.R. is Hong Kong’s first specialty coffee shop to offer free lactose-free milk and oat milk upgrades, alongside premium decaf options. This ensures vegans, expectant mothers, and guests with lactose intolerance or specific dietary needs can all enjoy an exceptional cup.
